Keep Me Blonde keeps your shiny, gorgeous hair a vibrant color. Blondes might have more fun, but their hair needs a little bit more of a soft touch. Keep Me Blonde conditions your hair from the roots to the ends. More importantly, it's gentle enough to protect your hair from fading but strong enough to provide deep, healthy hydration. Keep Me Blonde wins the gold medal for keeping your golden hues gorgeous. Let your hair shine day and night.